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CARBS Business Review

Pakistan- An Inchoate Tourists’ Paradise on Earth

Amara Awan

04 May , 2023

carbs Pakistan- An Inchoate Tourists’ Paradise on Earth Pakistan- An Inchoate Tourists’ Paradise on Earth

Pakistan is a country that boasts a rich tapestry of historical and natural landscapes, making it a truly unique destination. From snow-capped mountains and majestic glaciers to lush green valleys, beautiful rivers, and the magnificent Arabian Sea, as well as sandy deserts, ancient civilizations, and mystical heritage, Pakistan offers a diversity that is unmatched. The country has been recognized as a top tourist destination by Condé Nast Traveller, a prominent US magazine. Additionally, in 2020, the British Backpackers Society declared Pakistan as the third country with the most potential for adventure tourism.


Every corner of Pakistan has something to offer to tourists. Starting with Gilgit-Baltistan (GB), also known as the Northern Areas, this region is home to mighty mountains and the longest glacier ranges. The Karakoram, Pamir, Himalaya, and Hindu-Kush mountain ranges converge here, attracting mountaineers and trekkers from around the world. The dense pine forests and lush green valleys in GB create enchanting landscapes. The breathtaking views of valleys such as Nagar, Naltar, Hunza, Shigar, Eagle Nest, and Chitral, along with stunning locations like Shamshal Lake and Rush Lake, leave visitors in awe. The local cuisine, handicrafts, and vibrant culture further enhance the tourist experience.


Moving on to Khyber Pakhtunkhwa (KPK), another beautiful province of Pakistan, it is spread over an area of 101,741 km² and is blessed with scenic wonders. The Swat Valley, often referred to as the Switzerland of Pakistan, captivates visitors with its dense forests, snow-capped mountains, and verdant meadows. Witnessing the sunrise amidst floating clouds is a soul-stirring experience. The sounds of chirping birds, cascading waterfalls, and rushing rivers create a paradise on Earth. Other magnificent places in the province include Kalam, Malam Jabba, Naran, Kaghan, Shogran, Kumrat Valley, Mahodand Lake, and Ansoo Lake, all of which are worth a visit. KPK is also home to numerous historical and cultural heritage sites from Hindu, Christian, and Gandhara civilizations.


Punjab, known for its five rivers, rich culture, heritage, and religious sites, is also referred to as the land of Sufi Saints. The province exhibits immense diversity. Patriata offers a stunning view through its chairlift, Khanpur Dam allows for thrilling paragliding experiences, Khewra Salt Range fascinates with its unique salt mines, and the Cholistan Jeep Rally showcases adventure in the desert. The Rohtas and Derawar forts are among the many historical treasures awaiting exploration in Punjab.


Sindh, the second-largest province in Pakistan, earned the title of Babul-ul-Islam (the Gateway of Islam) and is known for its shrines, including the shrine of Hazrat Shehbaz Qalandar, which attracts numerous religious tourists annually. The ancient civilization of Mohenjo Daro is also located in Sindh. The awe-inspiring Gorakh hill station in Dadu district, the fascinating Keenjhar Lake, and the mysterious historical site of Banbhore are among the many tourist attractions in this province.


Balochistan, the largest province in Pakistan in terms of land area, is home to numerous historical sites, although it remains relatively unexplored and underdeveloped as a tourist destination. Nindo Damb has ties to the Harappa civilization, Pirak represents the Indus civilization, and Chukhandi Tombs and Kalat Kali Temple are a testament to the rich history of this province. In addition to its historical sites, Balochistan boasts a vibrant culture, rich traditions, and tantalizing cuisine, including delicious Dampukht, irresistible Sijji, Khaddi Kabab, Kabuli Pulao, and Abgoosht. Balochistan is a must-visit destination for enthusiasts of traditional cuisine.


Despite its abundant scenic places, historical and religious sites, and countless tourist attractions, Pakistan currently ranks 83rd out of 117 nations in the 2021 Travel and Tourism Index. Pakistan possesses immense diversity and potential as a tourist destination, yet it has not been able to fully capitalize on these advantages. What the country urgently needs is a comprehensive and sustainable tourism policy, along with effective branding to showcase a peaceful Pakistan on international platforms. The government of Pakistan must exert considerable effort to unlock the hidden potential of the country’s tourism industry, which can be a significant source of foreign exchange.


Amara Awan

Amara Awan is a Ph.D. Student at Superior University. She is accosiated with Virtual University of Pakistan as a lecturer in Department of Management Science. Her areas of interest include green finance and sustainable development goals.



Please note that all opinions, views, statements, and facts conveyed in the article are solely those of the author and do not necessarily represent the official policy or position of Chaudhry Abdul Rehman Business School (CARBS). CARBS assumes no liability or responsibility for any errors or omissions in the content. When interpreting and applying the information provided in the article, readers are advised to use their own discretion and judgement.

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